Pentamil Search Engine Marketing (SEM) services cover a variety of different focus areas:

• Search Engine Optimization - also commonly referred to as “Natural listings", is a process by which web pages are optimized to make them more search engine friendly.  This is essentially a solid design foundation of the website being optimized.
• Link Building
• Viral Marketing
• Pay Per Click Marketing - also commonly referred to as “Paid Search”, is the best way to advertise online because customers are actively searching for your products and/or services on search engines. By participating in this program, your site can appear at the top of search results on leading sites like Google, Yahoo!, MSN and more.

To achieve high search engine page ranking, a client's site must begin with a solid design foundation:

• clear navigation
  
• search engine friendly design
  
• self maintainable content management system to perform regular updates
• order management
  
• 3rd party integration
• customer relationship management